2 magasin erreurs à éviter
The department store is a great place for customers to find many things on their shopping list during one trip. But if these mistakes are being made, that shopping trip becomes one that gets cut short, and the customer goes to a competitor. What are the top mistakes department stores can make?
Mauvaise expérience d'achat
Pas beaucoup de clients reviendra à un magasin qui a été terrible pour faire du shopping. Propre, les gens préfèrent ouvrir les allées où ils ne touchent quand ils passent. Les gens aiment aussi un bon éclairage, la signalisation claire et un sentiment de sécurité. Les coins sombres sont effrayant, et êtes vestiaires Sales, trop. L’inventaire doit être facile à trouver.
Sales staff need to be knowledgeable. A good website and mobile assistant technology gives staff the equipment to provide answers to shopper’s questions. Free wi-fi often is a welcome perk, but the next mistake will negate that advantage for the department store retailers.
Mauvaise intégration avec le Site boutique
Showrooming — essayer sur un élément dans le magasin et l'acheter en ligne — isn’t much of a problem if your store site is integrated with the rest of the business. Price management can be transparent, and products can be ordered in the store with free pickup later. The meilleur logiciel magasin solution will keep the customer experience positive and consistent.
Multichannel shopping is the norm for today’s retail customer, and the multiple cost centers of a department store are like minichannels in their experience. Digital-savvy shoppers expect the retail department store to be as comfortable with multiple ways to shop as it is with multiple categories of inventory with the best department store software for today’s retailers.
ChainDrive Logiciel de gestion de vente au détail can be customized to provide the perfect solution for department store challenges and keep stores from making these two mistakes.