2 Department Store Mistakes To Avoid
The department store is a great place for customers to find many things on their shopping list during one trip. But if these mistakes are being made, that shopping trip becomes one that gets cut short, and the customer goes to a competitor. What are the top mistakes department stores can make?
Poor Shopping Experience
Not many customers will return to a store that has been terrible for shopping. People prefer clean, open aisles where they won’t touch each other as they pass. People also like good lighting, clear signage, and a feeling of security. Dark corners are creepy, and dirty dressing rooms are, too. Inventory needs to be easy to find.
Sales staff need to be knowledgeable. A good website and mobile assistant technology gives staff the equipment to provide answers to shopper’s questions. Free wi-fi often is a welcome perk, but the next mistake will negate that advantage for the department store retailers.
Poor Integration With The Store Site
Showrooming — trying on an item in the store and buying it online — isn’t much of a problem if your store site is integrated with the rest of the business. Price management can be transparent, and products can be ordered in the store with free pickup later. The best department store software solution will keep the customer experience positive and consistent.
Multichannel shopping is the norm for today’s retail customer, and the multiple cost centers of a department store are like minichannels in their experience. Digital-savvy shoppers expect the retail department store to be as comfortable with multiple ways to shop as it is with multiple categories of inventory with the best department store software for today’s retailers.
ChainDrive retail management software can be customized to provide the perfect solution for department store challenges and keep stores from making these two mistakes.