Sporting Goods Retailers Must Have Authority
Authority is the impression your sporting goods business gives of having knowledge and experience with the products you sell. It is easy to express authority with a good website because your retail site can become a reference source for those looking for advice on the sporting goods you carry. It’s important to display knowledge and experience with your product because consumers look for accurate advice in selecting the right equipment for each activity. You can have the authority with the best sport store retail management software.
Make Your Website The Place To Go For Information
There are several things that can make your sporting goods store site an authoritative source of information for the user:
- provide a search feature on every page
- drop down menus make it easier to navigate
- specifications in product descriptions can be enhanced with commentary from your salespeople where the manufacturer doesn’t provide enough information
- create a sports news feature that is updated consistently
- write a blog, or pay someone to write it for you, about things your customer base would like to read
- host a moderated forum for users of your products
- add a sidebar with links to videos, workshops, and guides you have created
- ask your customers what they would like to see on your site and do it
- get the frequently asked questions from customer service and sales reps and have a FAQ page
- make it easy to ask questions and get timely answers from your experts
Competent Management Adds Authority
You can have the greatest site on the internet, but if the customer has a bad experience when purchasing, it doesn’t make any difference. Authority also comes from competent sporting goods retail management that can provide the highly seasonal and diverse product assortment that this market entails. Without ChainDrive’s high-end integrated sport store retail management software solution, customer experience can be poor and the promise of an authoritative website will be empty.