Multichannel Retail Makes Niche Sizes Profitable
One of the challenges of offering niche sizes in apparel is the fact that those sizes are not going to sell in the quantity more popular sizing will. At the same time, being able to offer the rarer sizes in retail apparel means those niche-sized customers will buy their clothing from you. How does multichannel retail management software make niche sizes profitable?
Integrated Product Management Maximizes Niche Inventory
With an integrated retail management software solution, effective product management is possible even when there is not a huge volume of sales. The inventory can be pulled from any channel and sent where it is needed. This makes it possible to carry stock in smaller amounts because it does not need to be duplicated for every channel — the stock that is ordered online can be shipped from the store, and the store can offer items from the warehouse, for example.
This enables the short man to find a dress shirt that doesn’t need the arms tailored, and the curvy woman to find jeans that fit. The petite, big & tall, and all the rest of the hard-to-fit customers can find apparel that fits because the retailer is able to limit the risk of overstock in niche sizes.
ChainDrive Gives Niche Apparel Sizes Potential
Once, the hard-to-fit customer had very few options. Today’s technology has given these customers global options, enabling them to find their niche online. Retailers can tap into this potential market by offering these niche sizes, but the retailer cannot risk carrying stock that only a small portion of the market is interested in purchasing.
Management that utilizes ChainDrive’s software for apparel retailers can offer niche sizes in every channel because the integration of all channels is possible with the best apparel management software solution.