Customer Relationship Management drives business
A retail business is nothing without the support of its customers. The consumers in your area will dictate whether your business sinks or swims in this competitive market. That’s why you need to take steps to ensure that you are providing your customers with a warm, satisfying experience that meets their needs and their interests. To help retail professionals accomplish this, ChainDrive’s retail management software package includes a Customer Relationship Management (CRM) component. This tool includes all of the actionable features that help you improve your reputation with your customers, including promotional management and a number of other customer support features.
One of the best ways to please your customers is by offering them incentive to shop at your stores. This is usually done through promotions and special offers. ChainDrive CRM supports the ability to analyze customer interests and develop special offers that responds to their purchasing habits. If a certain item is popular with your customers, consider including it in a discounted bundle deal with a less popular item to drive more sales. Or, even simpler, just put that item on sale for a day. The number of sales will shoot up and overall profits will increase. Offering these deals on a regular basis shows your customers that you care about their needs, and it gives them a reason to come to you instead of a competitor.
The software also supports customer look-up, a feature that can help you track customer interests, answer their questions, and reach out to them with individualized messages and/or offers.
Pick up ChainDrive and see how you can improve your relationship with the customers in your area!