Customer Relationship Management for maximum success
Retail management software is always designed to give you a leg up on your competition and help you operate your business in an effective and profitable way. But instead of just relying on basic Point of Sale components and various different databases to get your work done, you should consider looking into how ChainDrive’s retail management software package goes the extra mile in management tools. One of its most important features is the intuitive Customer Relationship Management (CRM) software, which helps you monitor, analyze, and act on information related to your customer base.
Because your customers are the single biggest key to your success, you want to make sure that they are satisfied and that they will want to keep coming back. CRM software includes features such as Gift Card and Loyalty programs that give your clients a reason to stay with your business. Offering incentive to shop at your retail locations will boost sales across the board. Gift cards and things of that nature give your customers a reason to shop at a specific location rather than acting on an impulse buy elsewhere.
The system also contains a powerful Customer look-up tool which helps you monitor individuals or groups of customers. All customer data can be analyzed, organized, tagged, or filtered based on your management needs. Having a thorough view of your customer base and their details helps you find out what drives your success and what doesn’t.
CRM’s database also offers multi-channel connection to help you stay in touch with your customers. Whether they prefer to be contacted by e-mail, by phone, or even through SMS, you can store their information and preferences and use this data to contact them with any special offers or other concerns. This is just another example of how ChainDrive’s software takes the extra steps you need to be the best around.
CRM is fully integrated with the rest of your management system to ensure that data is accurate and updated in real-time. It’s a powerful tool that has the potential to change the face of your business, so try it out for yourself!