Cross-Channel Retail Management
The best way to keep your customer coming back is to give them plenty of reasons to. Successful retailers understand that cross-channel promotion is important. Amazon does this very well in their fulfillment. If you shop at Amazon, then you are likely familiar with the way they recommend new products to you every time you visit. As a result, they have grown into the largest online department store and dominate online retail.
The retail management software can help you do better at cross-channel promotion. It’s all about managing customer expectations.
If your customer has a seamless experience – that is, nothing goes wrong from the moment they walk in the door or land on your website until they leave – then that’s a huge thing in your favor the next time they go shopping. Consistency is also important. Retail is very competitive and most customers today will buy from your online store just as well as your brick-and-mortar store. Will they get the same service either way?
Pricing and product information is also important. Are they easy to find for your customer? Would it help to have digital catalogs in your stores? If so, make sure the pricing is consistent or you’ll be in big trouble – like Best Buy was a couple of years ago.