3 Things Footwear Retailers Must Know
There is a lot of competition for the footwear retailer, because today’s customer has the ability to shop anywhere the internet can take them and compare pricing, styles, and reviews from their smartphone while standing in your store. Fortunately, software for footwear retailers can provide the edge that keeps that customer loyal.
Know Who Your Customers Are
Because ChainDrive’s Integrated Retail Management Solution uses a centralized database, all the information from POS and CRM are there for analysis so your buyer personas are based on your own customers. But the footwear component offers intelligent size analysis in conjunction with our multi-formula replenishment method. This powerful combination provides clear, accurate views of size performance so you see exactly which sizes and styles are popular. Knowing who your customers are, you also know what they want.
Know What They Want
Selecting inventory is complex for the footwear retailer. Tools that keep this size-sensitive business functioning optimally need to move past analysis to action that keeps the right styles and sizes in stock. When your competition is global, providing superior selections and services makes the difference between browsing and sales. Trained staff who can help customers find the perfect fit and style they need are invaluable. But that staff needs to be equipped to find what the customer wants in your inventory, wherever it is.
Know Where To Find It
When all your data is in the same place, it’s simple to do a real-time inventory look-up. Shoes that are not in one store might be at another in the chain, or the warehouse for the website. You don’t need to maintain duplicate inventory with ChainDrive because items can be located and transferred with ease. Software for Footwear Retailers gives you the tools to know your customer, know what they want, and know where to find it so you make the sales without jeopardizing your margins.
