Are you one of the 78% of SMB merchants that still hasn’t adopted EMV-ready systems?

If you’re still struggling to get to that starting point to compliancy you’re not alone. Many retailers are still trying to grasp and educate themselves on the entire implementation process.

Join us at NRF 2016 in the Multidev /ChainDrive booth 4335 where a representative from Shift4 will be present to answer any of your questions regarding EMV!

“We’re excited to have Shift4 alongside Multidev Technologies at the show and look forward to collaboratively educating retailers on the value of our retail products and services,” said Melanie Frank, Director of Marketing for Multidev Technologies Inc.

About Shift4

Shift4 Stands Alone Atop the Payment Gateway Space

Shift4, the first card-present payment gateway and the largest independent payment gateway in North America, is a privately held, self-funded company that does not answer to, does not profit from, and is not owned by, any card brand, issuing bank, merchant bank, payment processor, independent sales organization (ISO), or Merchant Services Provider (MSP). This independence means we can tell merchants the truth about the good, the bad, and the ugly in the payment industry without worrying about the financial interests of a parent company that stands to make money from its merchants’ mistakes. We give our merchants the ability to work with any MSP or processor. Shift4 is an advocate for merchants, not MSP or ISOs – both of which, for all intents and purposes, are essentially the same thing.

It is very exciting to see successful retail businesses putting in the effort to support their employees and develop strong strategies for the training and vetting of workers to climb the “corporate ladder” and experience new levels of success and responsibility. Although this may not be a possibility for retailers at every level, it does show how a successful business needs to regard its employees with the highest respect and care.