Footwear Retailers Need These Two Tactics
Mobile marketing. Social media.
If you could do a survey of your footwear customers, how many people would say they have smartphones and use at least one form of social media? Most of them do, at a guess. That’s why footwear retailers need to keep mobile marketing and social media in their tactical toolboxes.
Mobile Marketing & Footwear
There are a lot of ways that mobile marketing affects retailers. Many of the brands being sold have robust campaigns, and if your store is in their onsite locator, it will bring traffic to your site. But how does your own site do on a small screen?
It’s a good idea to regularly check local directories for accurate information about your stores because someone trying to find hours & location is probably using their phone to do so. It’s also good to try navigating your site and see if it works the way you want it to. Recreating customer experience gives insight into the areas that must be improved for greater outreach.
Social Media & Footwear
Word of mouth used to be the best way for people to find out about trusted sources of goods. It still is — but word of mouth has been amplified by technology. Social media is where people exchange ideas and opinions about things, including which shoes are comfortable or stylish and where to get those shoes for the best price.
Which sites are best? The sites your own customers are using. If your social media is not being regularly moderated and updated, you are missing out on a great way to connect with customers and maintain loyalty. It’s also a great way to stimulate sales in the upcoming season.
Software for Footwear Retailers
ChainDrive has designed software specifically for footwear retailers. It has features that handle the intricacies of a size-sensitive business, like intelligent size analysis and multi-formula replenishment methods. But it also is part of an integrated retail management solution that utilizes a centralized database, making it simple to analyze and act with effective tactics like social media and mobile marketing.