3 façons de détaillants de produits de sport peut battre la concurrence
Sporting goods retailers face stiff competition. But logiciel de vente au détail pour les détaillants de produits de sport can provide the winning edge because it equips retailers with accurate data about their business and the analysis of that data for appropriate action. Here are three ways sporting goods retailers can beat the competition they face in the store and online:
Produits qu'ils veulent pour les Sports qu'ils jouent
When people are coming into the store asking if you carry a product, it’s a good indication there’s an interest in the sport that uses that product. ChainDrive’s integrated Retail Management software makes CRM simple because the customer preferences can be tracked and analyzed. If customers are getting passionate about bocce ball, for instance, savvy retailers will carry a deeper product line for bocce ball.
A page on the store’s website for popular sports might be how someone finds the store.
Personnel qui connaît son affaire
Many shoppers prefer talking to knowledgeable sales people who can explain confusing details about a product. Training staff by providing access to vendor seminars or online courses is a good investment. Equipping that staff with a smartphone or tablet Mobile Assistant makes their job easier and more effective. Helpful staff that knows their stuff can be the difference between a frustrated searcher and a loyal customer.
A page on the store’s website with links to product information and valuable research is a page people bookmark and come back to.
Repair, Recycle, or Resale Potential
Not every sporting goods retailer can provide repair, recycling, or resale options. But those who do give people another reason to come to the store. Retailers who offer resale potential also can provide information on which sports equipment should NOT be re-used, and why.
Une page sur le store ’ site expliquant ces options après avoir passé parce que les gens veulent ces services.
Real time information about customer preferences and sophisticated inventory management are only useful if the customer is able to find what they are looking for when they come to the store or site. ChainDrive’s logiciel de vente au détail equips sporting goods retailers to compete and win.