Keep your customers loyal with Customer Relationship Management software
The customers are the most important individuals in any retail business. No matter how strong your management team is, how intelligent the design of your store is, or how great and competitively priced your products are, you will experience little to no success without a steady base of customers to spend money on your goods and services. That’s why any successful retail manager can tell you that you need a solid plan to attract customers and keep them loyal. ChainDrive’s retail management software package includes a powerful Customer Relationship Management (CRM) component designed to capture customer data and use it to develop targeted offers that keep them coming back.
By collecting customer purchasing patterns and contact information at the Point of Sale, you can develop a database of useful customer data that CRM can access to analyze and turn it into targeted marketing campaigns. If you discover that customers are interested in a specific product, offer a bundle deal with a less popular product. This is just one of many possible examples of a marketing campaign that promotes customer loyalty and simultaneously increases sales.
The Customer look-up tool will allow you to instantly access any and all data related to a specific customer at any point in time. The information will be displayed in real-time and can be used to handle buybacks and many other transactions.
The software also supports gift cards and similar loyalty programs. Gift cards and gift registries are excellent ways of giving customers a reason to shop at YOUR retail location(s) instead of competitors’. They’re easy to use and can make a big difference.
Get ChainDrive software today and keep your customers loyal!
