Kid’s clothing business runs primarily through social media

The development of the Internet and its evolution over the past 20 years has definitely changed the world of business. Retailers are now looking to web stores, online advertisements, and a number of other newly available tools to increase the strength of their business and to keep up with the market. One outlet of interest is social media – Facebook and Twitter have become enormous sites that connect millions of people all over the world. A recent story published on Bloomberg shares an interesting tale – a 39-year old mother has developed a business from the ground up by using Facebook. The article explains:

“Lolly Wolly Doodle is pioneering the use of social media, generating 80 percent of sales through Facebook. To place an order, users “like” the retailer’s page and comment on an item, expressing an intent to buy. The company then e-mails an invoice and ships the product. Two weeks of sales via Facebook brought in as much revenue as two months on EBay Inc. (EBAY)’s site, Temple said.”

The business is also able to use Facebook to connect with users about products they have an interest in. One reason for the success of the website is that there’s no separate e-commerce site to visit. Most retailers have a social media presence but for actual purchases, they require you to jump to a different website to make your purchases. At Lolly Wolly Doodle, all sales are made right on Facebook, so customers don’t have to set up a new account to make purchases.

This innovative use of social media is a unique way of running a retail business. We hope to see more examples of innovation moving forward!