Are You Maximizing Mobile For Your Specialty Retail?
Specialty retail is a dynamic field that is perfect for the multi-channel marketing available today. With the right technology and approach, your specialty retail management can be effective all across the board, but you need to take advantage of all the unique factors in each of those channels.
Mobile marketing, for example, is a new factor for many businesses. The ability to surf the net and find a unique item online while you are sitting in a coffee shop just was not a possibility ten years ago. Smartphones change the gameplan for marketers, and specialty retailers can take advantage of their unique offerings by making sure product descriptions and reviews are easily accessible for mobile devices.
Updating all your channels to stay current means you need instant, real-time data and fully integrated functionality to adapt to your specific products and customer base. Depending on the old methods of marketing will not work with today’s multi-channel consumer who expects to be able to research a product online and order it from their smartphone, pick it up at the store and return it easily if it doesn’t fit.
ChainDrive provides an exceptional ability to handle all the details your specialty retail business involves and integrate them seamlessly into a solution that works across all the channels your customers expect. The ChainDrive Integrated Retail Management Solution is customizable to the specific requirements of your business with components designed for specialty retail.
With all the data they need at their fingertips, your marketing team can create effective mobile sites that are efficient and provide your customers the online shopping experience they expect. You will be able to update your sites, streamline operations, provide better customer service, and maximize not only mobile but all your marketing channels.
