Personalization Is Not A Name On A Coffee Cup
Everywhere a retailer looks lately, the term “personalization” comes up. At one time the idea of personalization meant that someone’s name was added to a product, making it uniquely theirs. As technology advances, personalization has come to include customer preferences in marketing and relationships. But there is much more to this concept than the customer perspective discussed in a recent National Retail Federation article by Fiona Soltes. That article, Downright Personal, looks at the expectations many retail customers now have when shopping and touches on the challenges of meeting those expectations.
Software that is carefully designed and implemented allows retailers to have the infrastructure that supports the ability to meet customers exactly where they want to be and engage those customers effectively. Custom Development, the personalization of a retail management software system, is the only way that retailers meet the challenge and win.
Personalization: The 2015 Retail Standard
If the software system that the retail business uses isn’t up to 2015 standards, it also isn’t up to 2015 customer expectations. Ideally, software systems are the result of careful study, analysis of pain points and potential benefits, and expert customization to fit the software to the business — personalization.
There really isn’t a good reason to settle for anything less than that.
Custom development teams are able to do this essential personalization because the team members are familiar with the software and with the ins & outs of daily retail operations. Working with such a team results in a customized software suite that fits the business perfectly.
Don’t limit personalization to putting a name on a product — utilize personalization for 2015 to make retail management reach its potential with the best software solution for your business.