Should Sporting Goods Retailers Offer Tech Support?
The rise in technology in sporting goods is astonishing. A few decades ago, who could have imagined wristbands that measure steps or clothing that records heart rates? Consumers today can get wireless earphones or apps that help them reach fitness goals on a device that fits in a special pocket in their sportswear. But many shoppers are wary of gizmos they don’t understand.
Sporting goods software comes with tech support so retailers can deal with the complexity of managing their business. This support helps retailers utilize the software for maximum profit.
Here are a few reasons retailers should offer some type of tech support:
- Knowing the store can help them with new technology gives customers confidence about their purchase. Have links to the manufacturer’s product support on your site, and provide their 800 numbers at your service desk for people who no longer have the packaging.
- Staff who are trained to use all the tech gizmos can answer questions and show shoppers how to use your products. Workshops and training sessions prevent the scenario where customer’s queries are answered by reading the box and the customer leaves in frustration.
- A salesperson who will represent their customer and act as “middleman” to the manufacturer inspires loyalty to your store. That customer will come back because they know where to find help.
Even if you can’t provide an official tech support team, training your staff to be familiar with the technological products you sell and encouraging them to help customers figure out how to use them is the kind of tech support shoppers need.
New technology can be intimidating. That’s why ChainDrive offers comprehensive support with its integrated retail management system. Sporting Goods retailers can confidently use the software because there is the help they need to get over the bumps of starting something new.
With more technology being used in sporting goods, retailers need to provide support so customers can confidently use new products.
