The Top Reason Retailers Need ChainDrive’s Ecommerce Gateway
Retailers need to be able to keep up with the multichannel activities of their customers in real time because that’s how the customer shops. Without real-time status updates across the operation, inventory levels could be misrepresented, orders could be compromised, and more. The problems that a retailer has with juggling brick & mortar stores, websites, and third-party internet marketplaces are only part of the challenge. Supply chains have a multitude of factors that affect operations. What do retailers need? A way to seamlessly link every point along their enterprise from the back end office to the front interaction with consumers. How can they do this? ChainDrive’s ecommerce Gateway.
The moment that orders are placed, they go directly through the Gateway to the Order Decision Engine where the fulfillment process begins. Inventory is automatically updated, the location and status of merchandise is monitored, and the payment is processed when the order is ready to ship.
ChainDrive’s inventory monitoring tracks the location and status of all merchandise simultaneously. This enables purchases, receipts, allocations, sales, transfers, etc. to be accurate no matter when the information is needed. Fulfillment can be prioritized from different distribution centers according to the analysis of current status so that sell-thru is maximized and stock-outs are minimized. Price management is optimized because retailers are able to adjust buying strategies by analyzing cross-channel sales and measuring the effectiveness of price adjustments and promotional decisions over time.
ChainDrive’s ecommerce Gateway integrates between applications by interfacing with existing and third party ecommerce sites, acting as a link between the centralized database and the web store so that information is consistently reliable and up to date. This has a positive effect on customer relationship management as well, since there is increased insight into customer analytics.
A Database That Makes The Difference
All of the functionality of ChainDrive’s ecommerce Gateway springs from the foundation of the centralized database. This is the secure collection and storage point for all data generated throughout the business. The central location of information provides the base for operations from one end to the other with seamless connectivity. Centralized real-time data allows efficiently prioritized fulfillment and distribution. The centralized database is the reason that processes like inventory and product management can be accomplished in real time.
One database providing one shared common set of data gives retailers what is needed for effective ecommerce activity.