3 Ways To Encourage Apparel Shoppers
One of the oft-stated criticisms of the fashion industry is that the models you see are rarely the size of average consumers. If you were to take a survey of apparel shoppers, what would be on their “wish list” for retailers? Software for Apparel Retailers can identify specifics but here are three places to start:
- Pictures of various sizes of people wearing the clothes you sell
- Staff trained to help shoppers get the right fit
- Customer service that makes returns simple
Various Sizes In View
Since clothing comes in various sizes, retailers are challenged to have enough popular sizing in stock. Software designed to meet this challenge equips the retailer to buy, allocate, and replenish the right inventory in the right sizes. But apparel retailers can take this same information and offer shoppers a realistic idea of what these clothes will look like on a similarly-sized model.
Whether it’s customer selfies or photos from a capsule wardrobe workshop, giving people an idea of what their size looks like gives confidence to try new styles.
Staff Equipped To Support
When sales staff know how to help customers find the right fit, they make more sales. When they are equipped with devices that can access product information and place orders, these mobile assistants provide staff with more options to offer shoppers. A needed size can be found at another store and ordered in for pickup, or questions about an item’s manufacture can be answered accurately.
Competent, friendly sales people influence customer loyalty.
Reasonable Return Policies
Sometimes, what looks like it will be perfect doesn’t match expectations when it arrives. An online purchase that can be easily returned is more likely to be completed because the shopper knows there are options available. Being able to bring returns to the store usually means a browse through the racks to see if there is something suitable.
Returns are streamlined when apparel software is part of ChainDrive’s integrated retail management solution.