Elevate Home Decor Shopping With Hospitality
Most people will be able to shop online for things to put in their home. In fact, some folks can easily comparison shop online while in the store, so Home Decor retailers need to elevate the shopping experience by providing the friendly connections we equate with hospitality.
Understand Your Customer’s Needs
Why do people buy home decor? To make their own home attractive, or to give someone else a more attractive home. One of the reasons customer loyalty programs and social media interactions become valuable to retailers is because these contacts provide clues to exactly what your customers need.
Software that collects, stores, and sorts that data helps retailers analyze and identify these needs. Meeting those needs gives customers good experiences, and good experiences bring them back for more. The buyer who found their favorite chair at your store will come back for throw pillows or lamps because they got what they needed and have good memories about the purchase.
Free Your Staff To Be Truly Hospitable
The essence of hospitality is a sense of welcome. The guest feels welcome because the host has thought about their comfort and is glad to see them. Ideally, home decor creates an attractive, welcoming place.
Home decor retailers who create an attractive, welcoming place to shop put their products in that context and help the customer visualize the potential of the inventory. But lighting and displays cannot counteract the negative effect of overwhelmed, powerless sales staff. The people who interact are the people who make the difference in a shopping experience.
Software for Home Decor Retailers frees staff by automating processes where appropriate. Split commissions, loyalty discounts, product information lookup, special orders, and more, enable staff to meet the needs of the customer. Imagine a staff member equipped to answer questions and take care of problems easily. That staff will be able to interact with customers freely, providing the hospitality that elevates the home decor shopping experience.