From clicks to bricks: A Footwear Retail Success Story
When a small family shoe store named Footwear etc. was started in 1986, the idea of “omni-channel retailing” would have been seen as a weird way of referring to opening stores at multiple locations. From Brick and mortar to online has been made possible because of the tools specifically designed by ChainDrive footwear ERP software to handle the complexities of footwear clicks to bricks retailing, whether it’s for multiple locations or the multiple channels available to shoppers today.
Challenges To Be Overcome
Before that small business could compete on the big stage of online shopping, they needed to meet and overcome some challenges from clicks to bricks:
- Inventory control able to keep up with constant updating
- Flexible software able to be customized
- Ability to pull inventory from any location and transfer to another, negating need for a full warehouse
- Interaction with third-party sites for increased exposure
- Integration with popular customer loyalty programs and rewards
The Solution Is Footwear ERP Software
Footwear etc. has grown from the small one-site family shoe store in 1986 to nine locations (including their webstore) and two more about to open. The burst of business was made possible by the 2012 decision to begin using ChainDrive’s customized footwear management software for Footwear Retailers. In the first year, sales increased by 25%. Within the second, they increased again by 30%. All this happened with one-third less inventory because the software allowed the complete control of the inventory they had.
Being able to use ChainDrive’s custom services, training, and integration capabilities has enabled this small business to compete successfully with footwear businesses far bigger and win. The ability to have complete visibility of inventory and integrate all their data easily makes this “clicks to bricks” story a complete success.
