ChainDrive’s Innovative Mobile Marketing Tools

In this fast-paced world full of technology and mobile tools, retail professionals have struggled to shift their tactics in order to appeal to customers on-the-go. Less and less people are taking the time to read catalogs sent in the mail, and in-store advertisements only work if the customer is already interested in visiting your business. That’s why you need to look into investing in tools that can help you reach out to potential and existing customers with coupons, special offers, and other reasons to shop at your stores. ChainDrive’s retail management software package now includes a competitive Mobile Marketing tools that leverages information collected at the Point of Sale to contact customers in any location.

With Mobile Marketing, you will be able to improve your relationships with customers. Provide them with benefits for offering their contact information. You can send virtual coupons that can be redeemed at checkout lanes; you can alert them to new products and special offers; and you can also engage in more interactive discussions. Take polls or surveys with incentives to respond in order to gain a better understanding of your customers’ interests. You can also hold contests that involve mobile customers and give them a reason to visit your specific business.

The use of mobile marketing tools represents the extra step needed to rise above the competition. Give your customers and the people in your area a reason to shop at your retail locations rather than anywhere else for their needs. You don’t have to send out daily coupons to get them involved – just remind them of your business and make them feel like it was worth their while to set you up with their contact information. You’ll start seeing the benefits in no time!