Category: Customer Relationship Management

clienteling

Clienteling By The Numbers

Successful clienteling is not something that happens by accident. Retailers must strategize their customer relationships and get intentional about building them “from the ground up.” If you get this part of retailing right, you’re...

CRM Data Or Dump?

Have you ever been to a dump to find something that was thrown away by mistake? The mountains of rubbish and assorted junk can be overwhelming even when you know that there are valuable...