How To Alienate Your Customers And Your Staff
Sometimes in the stress of operating a retail business, you lose sight of the reason you are in business. Without committed, confident people on your staff, your retail business suffers. Without loyal, enthusiastic customers, your retail business suffers. Since the customer and the staff member are usually the people who interact, every point of contact can strengthen the connection or alienate. Choose the best CRM for small business enables you to avoid the alienation that damages your business.
Keep Staff Committed and Confident
When your staff is not given the support they need to do their job, it is difficult to stay committed. Confident staff members have the tools they need and the training it takes to use them. For example, cross-selling opportunities are enhanced with the ability to see past orders and other pertinent customer information but unless your store associate knows how to access the data and use it, those opportunities are missed.
ChainDrive CRM/Clienteling software offers both the tools and support to keep your staff confident in their ability to meet your expectations. The result is an increased commitment to do their job well. Without the proper tools and training, your staff loses both confidence and commitment. This has a direct effect on your customers.
Keep Customers Loyal and Enthusiastic
The point of sale is a point of contact with your customer. When that customer interacts with your sales associate, the confidence and commitment of your staff affect the customer in many ways. An alienated staff member will usually alienate your customer, too.
There are other factors that alienate customers. The way your online sales are handled can be a good experience or a bad experience. The way your customer loyalty programs are handled can irritate instead of enticing with targeted marketing contact. Poorly matched promotions make the recipient less likely to want further promotional offers. So, what can a retailer do to avoid the problem of alienation?
ChainDrive’s CRM/Clienteling component is designed to give you the ability to equip your staff so they are confident and committed to engaging your customers. It provides the tools you need to deliver a personalized service that keeps your customers loyal and enthusiastic. And ChainDrive’s best CRM for small business delivers the professional support you need to get the most out of our integrated retail management solution so that your business prospers.
[…] customer relationship management tools can be a great way to keep up with your customers because you can analyze your data and determine what is no longer working. You can also see how […]