Retail Management Software Blog
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Sometimes in the stress of operating a retail business, you lose sight of the reason you are in business. Without committed, confident people on your staff, your retail business suffers. Without loyal, enthusiastic customers,...
Have you ever been to a dump to find something that was thrown away by mistake? The mountains of rubbish and assorted junk can be overwhelming even when you know that there are valuable...
The term “clienteling” sounds kind of like a buzzword that has little meaning. So many words are empty of definition for people that communication requires defining new terms. In reality, the process of moving...
CRM/Clienteling, that process of changing a customer into a client, is essential for today’s customer relationship management. The standards are high, and retailers have to meet those standards to stay competitive. But Client Support...
The idea of using RFM (Recency-Frequency-Monetary) analysis for Customer Relationship Management has been around for a long time. The reasoning is simple: identify the customers who are most likely to respond to your marketing...
When most (if not all) of your customers carry a phone that can receive text messages, it makes sense to utilize that opportunity for engagement. ChainDrive Mobile Marketing enables you to instantly connect with...
As customers get more sophisticated technologically, their expectations rise. They are accustomed to personalizing their newsfeeds and other accounts and know that it is possible to have personalized service from retailers as well. So...
What do the majority of people have with them when they are out and about? They have their cell phone somewhere on their person. Shoppers whip out their phone to compare prices, read reviews,...
One of the most important things in retail is a knowledge of the customer. Without collecting information about your customer base and analyzing the facts, you really don’t know who your customers are and...
Mobile Marketing is a great way to interact with your customers because it is a way to connect immediately. Contests and polls offer insight into preferences and buying trends. Product launches and in-store events...
