What Difference Does Interface Capability Make?
One of the features in ChainDrive’s e Commerce Gateway solutions is the capability to interface with your existing e-commerce sites and any third party sites you utilize. This integration is important, because it is the way that accurate communication happens all across your business presence.
Isolated Channels Stagnate Sales
Without a way to link your online store to what’s happening in your business, things get stagnant. LinkedIn recently addressed this in Sergei V. Ostapenko’s article, Ecommerce 101: What you always wanted to know but were afraid to ask. He suggests taking a closer look at how you measure and analyze the data you should be collecting so that your strategies are appropriate. According to Mr. Ostapenko,
“it is important to think of all systems supporting your sales distribution systems as a single interconnected system.”
That interconnection is made possible by interface capability, and without it your sales distribution systems are isolated and less effective. A good illustration of this is the way that water will get stagnant if it just sits in a pond with no circulation. Water needs to move in order to stay fresh.
Today’s retail customer is used to being able to seamlessly shift from web to mobile to telephone to store without having to go through an order process repeatedly. If you cannot provide seamless E-commerce gateway, there are competitors who can and will. Your customers will leave your stagnant pond to go where things are happening.
Connect and Communicate To Stimulate Sales
All of the ways you interact with your customers need to be able to interact with each other efficiently. ChainDrive’s E Commerce Gateway solutions acts as the link between all your e-commerce sites and the centralized database to do this. The free flow of data provides a consistent refreshing of reliable information and acts like a fresh water supply to your previously stagnant site. Your customers experience your retail business positively and come back again.