Mobile Makes E-Commerce Move
Mobile shopping has become such a common practice that it’s a good idea to make sure your site is mobile-friendly. After all, if your customers are going to shop from their phones, you want those shopping trips to result in sales. But if the small-screen experience on one shopping site is frustrating, those sales are lost to a competitor.
Every link in the e-commerce experience must be connected from one end of the process to the other. That’s why the ChainDrive E-Commerce Gateway is so effective. As a potential customer moves toward a sale, there is also a movement within the retailer’s business toward that same sale with the the following features of the best Payment Gateway Software:
- real-time inventory updates
- new product information
- price changes
- item availability
- shipping information
- client web purchase details
All these details plus a lot of others have to move seamlessly from the back end operations to the web front end. But even a fully integrated multichannel retailer gets stopped before completing the sale if the site is not mobile-friendly. The importance of a responsive website has directly affected SEO, as Google now uses mobile as one of their ranking signals and offers a mobile-friendly test.
E-Commerce Gateway + Mobile = Sales
If you have a mobile-friendly site but an inefficient e-commerce gateway, the customer will not follow through to point of sale. If you have the best e-commerce gateway available but your site is difficult to navigate on a mobile device, the customer will not follow through to point of sale. Like links on a chain, each component of a retail website and the business it represents are important. One weak link breaks the chain. That’s why ChainDrive’s best Payment Gateway Software for Ecommerce business have the Ecommerce gateway and mobile point of sale to increase the retail sales.