One Great Way To Engage Sporting Goods Customers
If you are a sporting goods retailer, you probably already know how all the details have to come together just right for a good season. Integrating the sports equipment, uniforms, highly seasonal and diverse inventory needs with the various customer concerns takes real skill. ChainDrive’s integrated retail management system is a good tool for doing that. All your data, both historical and current, can be woven together to optimize your retail space.
But is your online store a place to come for more than cleats or gloves? Do you provide valuable content?
If you are selling sports- and team-oriented products and not using that connection on your site, you are missing a great way to engage with your customers. For instance, the average sports fan loves online forums to discuss their team’s season. Moderating a forum is not that difficult to do, and your site becomes a place where fans spend time. Ads on that forum could channel those fans back into the web store to buy your products — a win/win situation.
If you have contracts with local schools to provide uniforms or equipment, how about providing a spot for the journalism students to write a blog? This gets proud relatives on your site to read their rising writer’s material, helps the school provide experience for future resumes, and gives the community a good impression of your involvement.
Another way to provide valuable content on your site is through linking to authoritative sites. One page of good links to tips for playing techniques, referee training, coaching help, etc. will be used by those who know it is there. That knowledge spreads, and more people come to your site for valid information. You don’t have to be an authority yourself, just provide the easy reference page that holds the links to the content they need.
Today’s customer has high expectations for their experience with the retailers they rely on for specialty items like sporting goods. Having the omni-channel experience available through your business keeps that customer coming back, and providing valuable content on your site is one great way to do it. Managing all this takes specialty software, and that is what ChainDrive can provide for you.