Avoid These Training Mistakes With Your Retail Staff
The point of contact between your retail business and the customer is usually your staff person. When your staff is equipped and empowered, then the contact results in sales and increased customer loyalty. But when your staff is ill-equipped and powerless, the customer’s experience is usually negative and they go out the door determined to never come back.
The difference between a positive and negative retail experience is usually found in the training of the staff. Common mistakes in training create problems for your staff that affect their ability to do a good job, change their attitude toward working, and increase your turnover rate. This results in customer dissatisfaction and loss of business. Multidev provides retail coaching tips to avoid common problems in training and how to solve it.
Here are common mistakes made in training policies:
- infrequent training sessions
- insufficient knowledge of the products
- lack of skills practice in the form of regular role play
- inconsistent, constantly reversing policies
- micromanagement of their daily job
- unfamiliarity of your business and their role in the big picture
- inadequate tech training on equipment
Each one of these mistakes leaves your staff stranded in the challenges of their job. Who isn’t frustrated when expected to do what is right for the situation they are not prepared for? Nobody likes coming to work to be a failure.
The resolution of these mistakes would be their opposites:
- regular training sessions
- rewards for product familiarity
- role play of common customer interactions, including recent situations
- consistent policies that only change after company-wide education
- clearly defined areas where the employee can make decisions
- explanation of how their role fits in your business and expressed appreciation for their contributions
- thorough training on tech equipment, e.g., ChainDrive’s Mobile Assistant Software
So follow our retail coaching tips to avoid common retail problems in your retail stores with ChainDrive mobile point of sale software.