Do You Have A Weak Link In Your CRM Chain?
You know that old saying, “a chain is only as strong as its weakest link?” It’s true, because the point where any system breaks down is at the spot it stops functioning. With CRM software, that weak point is sometimes a bug in the program, but that’s not usually the case. Generally, the problems you will run into are more the human kind; getting your team members to use the CRM tools you invested in to make your establishment profitable.
It isn’t enough to have one quick presentation of the system and expect people to be able to do their job effectively right after the meeting. If you think about it, there was a process that brought about the decision to establish the customer relationship management system you use. It took three things; recognizing the problem, seeing why this CRM system works to solve it, and understanding how to use it. After those three things, the decision to actually use the system is made every day.
CRM system training should adequately address these three aspects so the decision to use the system is a logical, natural choice. In your training, give the bigger picture so your team members see how they are essential links in the chain.
ChainDrive’s Customer Relationship Management Software does a good job at solving the problem of coordinating all the facets of customer data and experience to give you the ability to create exactly the system you need. It fits seamlessly into the other ChainDrive CRM system offerings and gives incredible value — but only if your people recognize the problems in your store, see how we solve those problems, understand how to use the tools you give them, and daily decide to use those tools.
