3 Ways Mobile Marketing Promotes Sales
Mobile marketing is on every retailer’s mind right now because most customers have smartphones and love to use them. That means you can target your market much more efficiently — if you have the ability to do it. ChainDrive Mobile Marketing does exactly that by giving you the tools you need to create messaging campaigns promoting what your market is interested in.
- The ChainDrive Mobile Marketing Voting/Poll feature gets a two-way conversation going between you and your customer by asking for their input on the questions you want to ask. You can use this feedback combined with data from ChainDrive’s CRM to develop promotional campaigns that are effective.
- Everybody wants to win something, so a broadcasted contest will be a perfect opportunity to let consumers enter by texting your keyword. They will, understanding that they will be registered in your database and contacted with future offers and chances to win again. Coordinating all this information is easy with CRM tools and you’ll be able to monitor all that goes on.
- Instant coupons are possible for your customers if they text the keyword on the in-store display for a discount at the checkout when they leave the store. You increase your sales, your customer conversion rate, and your database for future use.
The ability to interact with a retailer, win something, and get an instant coupon are three very popular ways to use a mobile device. Other ways to drive traffic are product launches, sales alerts, in-store specials, and advertising campaigns. Because it fully integrates with ChainDrive’s Customer Relationship Management software, your mobile marketing is targeted to the consumers who have opted in for the information and will use it in your store.