What Do You Need To Make E-Commerce Work?

E-commerce is a lot like regular commerce: the dictionary defines it as “the exchange or buying and selling of commodities on a large scale involving transportation from place to place” and that definition could easily include the utilization of any new methods to do it. Adding the Internet to your business model lets you do a lot more commerce with a lot less product, too. That’s a boon for smaller enterprises! But large or small, the basics still apply.

So, to make e-commerce work for you, there are a few things you need:

• Your product. Whatever it is you are selling, you need to know where it is, how much you have, and how to charge the right price. ChainDrive’s E-Commerce Gateway leverages a centralized database so you can analyze across all the categories and determine the best action regarding your inventory. You can see what is happening from one end of the transaction to the other in real time.
• Your customer. You need to know what they want, how to market promotions they will respond to, and all the rest of the same customer relationship management techniques that work with a brick and mortar store. But you also need to know what tech stuff your customers will use and what they won’t. It’s a fine balance, and you need to be able to analyze accurate customer data. ChainDrive E-Commerce software applications gives you that with the Gateway, too.
• Your process. ChainDrive’s E-Commerce Gateway makes it easy to interface with third party sites and integrates your applications for the free flow of data you need to get from a potential sale to a satisfied customer. That takes everything from behind the scenes seamlessly meshing with what is happening on the buyer’s screen so they can see if you carry the product they want in the size they need, order it, pay for it, and see the shipping status of their order. That ease of purchase is why more people are shopping online, and ChainDrive e-commerce software applications helps your site be one they will be glad to use again and again.