Suggestions for reaching out with Mobile Marketing Software

If you’re in the business of managing a retail location looking to attract new customers and keep your current ones loyal and consistent, you’ll definitely want to look into ways to reach out to the people around you. In-store advertising is a good way to show off sales for certain products or hype up the release of a new item, but that’s not always enough to make your customers think you’re the best choice for their retail needs. Here we’ll show you a couple of suggestions on how you can use retail management software, and specifically the ChainDrive Mobile Marketing Software component, to step it up and maintain a steady and beneficial connection with your clientele.

The concept is fairly basic – you’ll be contacting your customers via SMS text messaging to advertise offers and other events that will be beneficial to them. You can get their phone numbers in a variety of different ways, including offering a sign-up sheet for special offers, or as a field for contact information if your store has a special retail card of some sort.

Once you have the numbers of those interested, you can start planning strategies. Here are three ideas for what you can send out to your customers to keep them interested:

1. Marketing campaigns. This could mean any number of things, but a couple of examples would be sales on seasonal items, or promotions for new products.
2. Polls. If you poll your customers about retail-related subjects, you’ll learn what’s most popular in your area and this will help you learn how you can improve. You can offer incentives for participating if you see fit.
3. Contests. The prospect of winning free or discounted products will certainly attract customers and keep them interested. You can base it on something random, or you can use some sort of trivia related to your store. Either way, it’s sure to be a hit!