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Using SMS text messaging for Mobile Marketing is an increasingly popular way for retailers to target a campaign, but it takes skill to keep your message focused and effective. Because text messages are limited,...
When a customer opts in to a loyalty program, they are giving permission to be contacted for future marketing offers. This permission granted shouldn’t be abused by a landslide of bulk generic messages, but...
Sometimes a marketing trend looks like it won’t keep going strong long enough to get any return on a retailer’s investment, but the mobile marketing bandwagon has proven to be more than a trend....
