Design Mobile Marketing With Your Customers In Mind
If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown exponentially. It makes sense to invest in mobile marketing campaigns, but it also makes sense to do the research that lets you design mobile marketing for the market you actually have and plan on expansion based on what works.
Start With Your Own CRM Data
If you have the ability to capture CRM data from point of sale, opt-in loyalty programs, and other Customer Relationship Management programs, this is the best place to start designing your campaigns. Comparing historical and real-time data from your own customers gives valuable insights on buying patterns, trends, and strategies that will appeal to them. Ideas can include:
- coupons and promotional barcodes for use during their current visit
- instant notification of special offers by SMS text messaging
- personal offers based on previous buying history
Integrate Mobile Marketing With Your Goals
Mobile marketing offers a new, effective channel to retailers if it is integrated with the other channels already in place. Since technology has changed retailing, many customers increasingly shop cross-channel by researching online, examining in-store, and buying as conveniently as possible. There is an expectation that the business they buy from be as omnichannel as they are, keeping up with contact in a seamless experience.
Because ChainDrive Mobile Point of Sale is part of an integrated retail management solution, the capability to be completely omnichannel and effective across every potential customer contact is available. Designing mobile campaigns to target customers the way they prefer being reached, providing a seamless cross-channel retail experience, is possible with the right mobile POS software.